ideas · museums · nice things

Muji Product Fitness

Sometimes it’s really good being on mailing lists. I got sent a newsletter about how Muji were doing a one-week exhibition at the Design Museum about creating ‘Product Fitness’- basically that idea if we just managed to reduce consumption by 20%, it would reduce a lot of waste and yet not compromise usability.

An idea to be applauded and worked on. These (below) were particularly good examples I thought (there were some that were perhaps less practical/affordable):